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Whether a color is warm, cool or neutral can promote different frames of mind and impact the space in which it is displayed. The way that designer or artist uses color will affect the temperament of a design and can potentially influence how the viewer feels. Varying of the value within an artwork will also create contrast for the viewer.Ĭertain colors are commonly associated with particular moods and feelings ( Please read Meaning of Colors ).
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Designs that use only tints and shades of the one color throughout the entire artwork are referred to as monochromatic. Colors that have been lightened with white are referred to as tints where as colors that have been darkened with black pigment are called shades. Value is an element of color that describes the tint and shade of the pigment. Space can be used to create dimension, depth and perspective. Space pertains to what is happening in the design around the previously mentioned shapes and lines. Geometric shapes can promote a concrete feeling of stability and structure. Geometric shapes are more fixed and rigid and often used to represent our man made environment such as skyscrapers and roads.
#COLOR AS ELEMENT OF DESIGN FREE#
Organic shapes are used in art and design to illicit free flowing and spirited feelings. They are geometric shapes and organic shapes. Organic shapes commonly depict nature and shapes inspired by the natural environment. In particular there are two types of shapes that are described in visual design.